Launch Readiness Evaluation
Launch readiness preparations can often be siloed and may not evolve as a company grows or structures change. Having the right process, tools and ownership for launch is key to a successful launch.
We help you review your launch readiness focusing on planning, resourcing, risk mitigation and go to market strategy readiness.
- Assess your launch approach across all relevant functions
- Provide clear recommendations
- Propose a customized implementation plan
Launch Planning
Launch planning is so much more than having a nice slide deck. Successful planning entails cross functional alignment on goals, ownership and accountability.
We help you develop high-performing launch teams working to the same goals and ensure launch readiness across your global, regional, and/or local teams to ensure a cohesive and synchronized launch effort. We help you to develop a fully formed and cross functional launch plan with clear deliverables, actions and ownership based on best practices and your capabilities. We partner with you and your teams to provide innovative thinking, experience and product launch planning know-how to deliver a strategy that differentiates your product or brand.
- Facilitate cross functional planning
- Value proposition development
- Messaging workshop facilitation
- Launch strategy
- Positioning and messaging including claims substantiation
- Channel identification and planning
- Marketing tool strategy
- Medical Affairs strategy
- Evidence generation strategy
Launch Execution
Releasing a product and launching the webpage is only the start of launching a product. Many companies do not put as much effort into the activities following shipment of first product as they do to get to that point. Cross functional coordination and addressing unseen problems as they arise is key to long term success.
We help you ensure execution of your launch plan through a tailored service to meet your needs. Our commitment to your success extends beyond the initial launch phase. We can provide post-launch support to help you sustain momentum, evaluate market feedback, and refine your commercial strategies. We offer ongoing guidance and expertise to ensure that your product continues to thrive in the market.
- Cross functional coordination
- Problem solving facilitation
- Post Launch Milestone check ins
- Launch strategy updates
Partner with G2M Life Sciences for Launch Excellence Services and unlock the full potential of your product launches. Let us be your trusted partner in unleashing your life science innovations with impact, driving market adoption, and achieving sustainable commercial success.
