Product strategy

In the highly competitive and rapidly evolving life science industry, developing a winning product strategy is paramount to achieving sustainable growth and market success. At G2M Life Sciences we specialize in Product Strategy Services, providing expert guidance and innovative solutions to help you navigate the complex landscape of product development and commercialization.

Clearly defining your product and roadmap is essential to ensuring your product delivery team can keep focused and deliver your product or service on time. Not understanding the pain points of your users or stakeholders, poorly defined requirements, feature priorities or lack of alignment on a product roadmap leads to delays in launch, product not meeting customer and market needs and missed sales targets.

We leverage our knowledge and expertise to help you have identify the pain points of your users, clearly define and align requirements, prioritize and develop product roadmaps to help you deliver the right product to meet your customer’s needs.

Product Discovery

Product discovery enables teams to define a product strategy and build features which truly solve the problems or unmet needs of the target users’ lives. Skipping product discovery risks prioritizing features that do not truly meet the needs of your users and stakeholders.

We will partner with you using our product discovery methodology focusing on the target audience, breaking down the user research, prioritizing problems to be solved, and mapping solutions in order to bring all stakeholders and team members to a point where they agree on the MVP features.

Identifying the problem(s) to be resolved through customer/user interviews, user journey mapping,
Problem and feature prioritization
Solution identification and prioritization

A Step-by-Step Blog for Product Teams

Product requirements development

Optimizing product requirement specifications for your new product by ensuring it is as accurate, clear, tangible and concise as possible will save you money and time. It will ensure the product delivery team is aligned and proceeding in the right direction from the start, preventing expensive late-stage design changes from occurring.

We can partner with you to develop clear requirements based on best practice.

Writing of clear, concise and tangible requirements
Validating requirements with customers of key stakeholders to aid in prioritization.
Ensure all key elements of a product specification are covered:

- Commercial (is the product competitive)
- Functionality
- Performance
- Quality
- User interface
- Usability
- Manufacturing
- Safety
- Calibration
- Packaging
- Sterilisation
- Target manufacturing price
- Target markets

Roadmap Development

Too often, the lack of a clear product or feature roadmap leads to inefficiencies, lack of alignment with key stakeholders and delays in getting to market the products or features that your customers truly need. A prioritized roadmap helps drive resource allocation, launch planning and setting customer expectations.

We can help you develop a roadmap strategy to optimize commercial performance of products and portfolios, and ensure readiness for evolving global market dynamics. We can help you develop not just a list of features but a rationalized integrated pathway including milestones, activities and timelines.

Product Lifecycle Management (PLM)

The post launch stages (servicing and EOL) of the PLM can often be left to ad hoc processes and resourcing, as delivery teams move to their next design or development project. Implementing processes to ensure customer feedback, product upgrades, servicing, claims extensions etc., are provided the focus and resources they need can build significant value into a portfolio.

We can partner with you to ensure you have the right processes, systems and tools in place to ensure you are optimizing the customer feedback and data you have with the ability to feed into your portfolio roadmap to drive prioritization and resource planning.

Identify appropriate tools, processes or systems for your organisation:
- Capturing feedback and insights
- Governance process for portfolio management
- Prioritizing solutions for on market products based on market opportunity, technical complexity, regulatory considerations and internal capabilities.
- Project management tools

Partner with G2M Life Sciences for our Product Strategy Services, and let us guide you on the path to success. Together, we will develop and execute robust product strategies that drive innovation, market adoption, and revenue growth. With our expertise, insights, and collaborative approach, we empower you to navigate the complexities of the life science landscape and bring impactful products to market.

Product Discovery

Product requirements development

Roadmap Development

Product Lifecycle Management (PLM)

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